Beard & facial care · Crown Company International

Crownyourbeard.

Beard oil, wash, butter and a heated brush — plus facial care — made to keep your beard in check, always.

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Black men of different skin tones with different beard styles and textures

Every texture.
Every crown.

Curly, coarse, straight or short — our line is made for every beard and the skin beneath it.

Crown Your BeardSulfate-free beard washBeard butter & oilHeated hot brushFacial careGuest checkout
Crown Your BeardSulfate-free beard washBeard butter & oilHeated hot brushFacial careGuest checkout

Shop by need

Find your ritual.

The line-up

Shop the essentials.

01 — The Edit

Three pieces every beard deserves.

Our most-reached-for tools and treatments, chosen to cover heat styling, daily nourishment and the skin beneath.

Full Crown KitSave $6.01

The Bundle

Full Crown Kit

Wash, condition, detangle and nourish — all in one box.

  • Beard Oil$9.00
  • Beard Wash$11.00
  • Beard Detangler$12.00
  • Beard Conditioner$12.00
$37.99$44.00
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Grooming Tools & Essentials

The kit behind the crown.

Heat tools, brushes and the everyday essentials that keep a beard in shape — with more being added to the collection.

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The Full Line · 9 products

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03 — The Ritual

Three steps to a crowned beard.

  1. I

    Wash

    Start with the sulfate-free Beard Wash to lift away buildup while keeping moisture in. Follow with conditioner.

  2. II

    Nourish

    Work a few drops of Beard Oil or a little Beard Butter from root to tip to soften, tame frizz and feed new growth.

  3. III

    Shape

    Glide the Hot Brush through in slow passes, adjusting the temperature on the handle for a clean, styled finish.

Crown Company logo

Est. 2016

04 — Our Story

A Crown Is More Than Something You Wear. It's Something You Carry.

Founded in 2016, Crown Co. International was built on a simple belief: every man deserves to look good, feel confident, and take pride in how he presents himself.

What began as a vision to bring quality beard grooming and personal care products to men grew into a brand rooted in confidence, individuality, and self-expression.

Through our early journey, we introduced products designed to help men take better care of their beards, their appearance, and themselves. From our beginnings selling through retail and online channels to our continued evolution as a modern men's grooming brand, Crown Co. has always been about more than grooming. It's about the confidence that comes with taking care of yourself.

Like any journey worth taking, ours has had its seasons of growth, challenges, and transformation. But the vision never disappeared.

Today, Crown Co. International is embracing a new chapter. We're bringing our brand back with a renewed focus on quality grooming essentials, intentional self-care, and products that fit the lifestyle of today's man.

Our mission remains simple: to help every man look sharp, feel confident, and wear his crown proudly.

This isn't just a comeback. It's the continuation of a vision that started in 2016.

Welcome to Crown Co. International.

Crown Your Beard. Own Your Confidence.

Follow @thecrowncompany

05 — Follow along

Join the court.

Grooming tips, new drops and beards from the community — follow us on Instagram.

@thecrowncompany
Groomed beard portrait
Crown Company Beard Oil
Black men with beards of every texture
Crown Company Beard Butter
Crown Company Hot Brush
Crown Company Beard Wash